Ugg Support Center

Security Features

Security Features

To help ensure you are buying authentic UGG product we utilize the latest security features. Every authentic UGG and I Heart UGG product comes with a security feature contained in a reflective security label sewn into the left shoe and/or a security sticker on the box. If your product has a material content label sewn in, it will also have a security label sewn in behind the label on the left shoe and will work in the same manner as the sticker. If there is no sewn-in label, a security sticker will be on the sole of the left shoe. For some infant and toddler shoes, the reflective security sticker is adhered to the insert card included in the box.

SECURITY LABELS FOR PRODUCT MADE AFTER FALL 2013:

In Fall 2013 we modified our security labels to help ensure UGG product is authentic. The new security label (behind sewn in label of the left shoe) utilizes a QR (quick response) code that can be scanned by any smartphone. When scanned, the QR code will take you to an ugg.com landing page that verifies the product as genuine UGG.

On both the sticker and sewn in label, the holographic sun logo will change from black to white when rotated 90 degrees.

SECURITY LABELS FOR PRODUCT MADE BETWEEN FALL 2012 AND SPRING 2013

On both the sticker and label, the holographic sun logo will change from black to white when rotated 90 degrees.

Additionally, the security feature utilizes “rolling optics.” Turn the label or sticker and you should see the UGG logo rolling over the suns with an optical illusion of depth (3D).

SECURITY LABELS FOR PRODUCT MADE BETWEEN FALL 2010 AND SPRING 2012:

On both the sticker and label, the holographic sun logo will change from black to white when rotated 90 degrees.

Additionally, on both the sticker and label, the UGG logo will appear when turned at an angle.

COUNTERFEIT UPDATES

Some Fall 2014 merchandise has been produced without the holographic sun logo on the sewn-in label. Please scan the QR code to guarantee authenticity.

“BEWARE OF TEXT MESSAGES: Currently UGG does not contact customers via text message regarding promotions and special sales and we will never do so without explicit permission. Should you receive such a text message, please disregard as it is most likely from a counterfeiter and part of a scam.”